Monday, 23 November 2009

Learn and Discover

Learn & Discover
Warwickshire Wildlife Trust
Brandon Marsh Nature Centre

September 2009

The education team at Warwickshire Wildlife Trust approached me early in July, wanting a total re-brand of their department to coincide with the launch of their new name - Learn & Discover.

The entire project included a logo, a ‘global family’ of characters who, along with a strong branding image, could easily be adopted throughout all promotional material produced both in-house by the Trust and commercially.

The starting point of the project arose out of the former Education and WildPlay teams party service, which required a leaflet detailing the activities and services on offer and also a set of invitations which are supplied with firm bookings.

The result is a brand image based on the Really Wild Parties poster above. Although there is some full colour illustration featured within the material (such as the ant), it is the solid fill wildlife species in three colours; cyan, orange and the all trendy electric green, and the magenta title text that strongly associate the brand. These colours predominate in any Learn & Discover graphic, it runs through the logo and the global family characters. The fonts are also specific.

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