First draft of illustrated
strapline for Sustrans Connect2 interpretation board template, unfinished.
Part of a
national project extending and linking public access networks to local
communities. The aim, to engage and encourage public use beyond
recreation.
Design Rationale
The illustration is a cohesive montage
depicting a variety of landscape types in the background and network user types
in the foreground. The variety of users to include school pupils on their way
to school, manual and blue collar workers on their way to work and shoppers on
their way home. Although aesthetically pleasing, the illustrated Strap line is
a deliberate vehicle to indicate the potential use of each network and is
further reinforced by the placement of the Connect2 tag line “Everyday journeys
by foot or bike”.
The landscapes represent rural, urban
and city communities and also indicate each nation e.g. Mountain ranges for
Scotland, sweeping valleys for Wales, rugged coastline for Northern Ireland and
open countryside featuring oak trees for England. Each topographic feature follows
Sustrans specific colour swatch i.e. Pink/Northern Ireland, Dark blue/Scotland,
Rust/Wales. Additional palette includes Sustrans logo bright green and grey,
Route Sign blue and England Safe Routes to Schools bright blue.
Peppered
throughout the landscapes, will be iconic architectural features including
bridges, village church spires, perhaps mosques and city skyscrapers. Additional
transport infrastructure such as trains, buses and a canal and towpath (as an
historic reference to Sustrans) will also be incorporated.
Style
Contemporary vector illustration,
inspired by flat poster engravings from the 1930s to 50s, illustrated by the
likes of Brian Cook and Harold Briercliffe’s, Britain by Bike book covers.
